Roast on the Coast was started as a new fundraiser in response to the shortfall of revenue experienced by nearly all nonprofits. Months prior to the first event, then-Coastal Carolina University football coach David Bennett agreed to the roast. Then, with the event barely announced, Bennett was let go at CCU. The situation put potential sponsors in a difficult position, although 200 people attended the event.
“This year, we already have a silver sponsor, and have already sold 25 tickets” two months prior to the event. The $50 tickets are half of the price of last year. McElroy has good reason to be encouraged. A tip of the hat to Rhodes for being a good sport. The mayor selects the roasters and McElroy promises the roast will be “good, clean fun.”