Editorials

January 30, 2013 11:19 AM

Extroverts fail, introverts flounder and the rest of us probably succeed

Spend a day with any leader in any organization, and you'll quickly discover that the person you're shadowing, whatever his or her official title or formal position, is actually in sales. These leaders are often pitching customers and clients, of course. But they're also persuading employees, convincing suppliers, sweet-talking funders or cajoling a board. At the core of their exalted work is a less glamorous truth: Leaders sell.

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