Myrtle Beach firefighters are investigating a blaze that broke out Thursday at a beachwear store on Kings Highway.
The blaze was reported about 8 a.m. Thursday at Whales Beachwear store in the area of 17th Avenue North and Kings Highway, according to authorities.
Myrtle Beach police closed Kings Highway between 14th to 18th Avenues North but opened the southbound lanes to drivers by 9:45 a.m. Thursday.
“The uniqueness about this fire is that there was not an obvious place where flames were showing,” said Bruce Arnel, Myrtle Beach’s fire marshal.
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Firefighters worked to extinguish smoke coming from the corner of the roof for more than an hour and attempted to save as much merchandise as possible. No one was in the building when rescue workers arrived.
“It’s lucky no one was there. I feel very bad. We don’t know what’s happened here,” said Elie Marom, Whales store general manager.
People working in some area businesses around the store noticed smoke coming it and called 911 dispatchers to report the blaze.
“We saw the flames, and it started getting worse,” said Genelle Gore, a Shell gas station employee.
She watched from the Shell gas station from across the street as firefighters worked to extinguish the smoke and said others had already called in the fire to 911 when she noticed it.
No one was hurt during the fire.