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January 20, 2016 4:30 PM

Group seeks to rebrand Atlantic Beach Bikefest as ‘Unity Bikefest’

Unity Bikefest organizers sought $332,000 in accommodations tax funds from Myrtle Beach

Organizers planning a unity concert series to promote racial unity during Memorial Day weekend

Group is also planning ad campaign to discourage crime and lewd behavior during Bikefest

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