July 31, 2014

Asheville-based Tupelo Honey Cafe coming to old Tommy Bahama space in Market Common

Tupelo Honey Cafe, an Asheville-based restaurant serving “made-from-scratch” southern food, is opening up a new location in Market Common.

Tupelo Honey Cafe, an Asheville-based restaurant serving “made-from-scratch” southern food, is opening up a new location in Market Common.

The cafe is currently renovating the former Tommy Bahama space on Howard Avenue, and hopes to open its doors by spring 2015. The 8,000-square foot eatery will have 270 seats and a full bar, complete with outdoor seating.

“They’re focusing on a unique craft beer selection, to highlight local beers and other select beers,” said Jaimie Schapker, restaurant spokeswoman with Estes Public Relations.

Tupelo Honey Cafe boasts about its made-from-scratch, farm-fresh dishes, and works with area farms to find the freshest ingredients, Schapker said.

“The aim of the restaurant is to supply food from a regional radius to make it as local as possible. In each market we’re in, we try to find local partners,” Schapker said. She said there aren’t any partnerships yet, but the company is “still working those out.”

The eatery was founded in Asheville, N.C. in 2000, and started expanding in 2012. Since then, five new restaurants have opened, and three more are on the way.

“The new Market Common location will have the distinct spirit native to the beach destination, but with the quality dishes that patrons have enjoyed since the original Tupelo Honey opened in Asheville 14 years ago,” said owner Steve Frabitore in a press release.

Tupelo Honey Cafe also partners with local nonprofits and schools, and even held a job fair at their Knoxville, K.Y location.

“We always partner with an area school and an area charity to work with the community,” Schapker said, though the partners haven’t yet been chosen.

Tupelo Honey Cafe currently has two locations in North Carolina, three restaurants in Tennessee, and one location in Greenville, S.C. A new location in Raleigh, N.C. will open in the fall along with another one in Georgia, according to the release.

“We’re very excited about the location and very excited about being in Myrtle Beach,” Schapker said. “We’re on a big growth spurt, and Myrtle Beach was one of our top locations.”

Two Tupelo Honey Cafe cookbooks are available nationwide for purchase on their website. To learn more, visit tupelohoneycafe.com.

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