How is 'Hotel Impossible' transforming a Myrtle Beach hotel? Watch the show

01/22/2014 9:32 PM

01/23/2014 11:32 AM

If you ask the cast and crew of Hotel Impossible the details of what the people have been doing at Myrtle Beach’s Carnival Motor Inn the past few days, the reply will be: “Watch the show.”

Host Anthony Melchiorri, who is the epicenter of the show that gives owners of failing hotels a plan to success, routinely clashes on each episode with owners of failing hotels over what needs to be done. But he suggested that the Myrtle Beach episode might be the first where that doesn’t happen.


Watch the show.

The show, which finished filming its seventh episode Wednesday, also insists that media who interview them on their projects not reveal the name the reborn hotel will take as a condition of the interview, Melchiorri said.

No such condition was forwarded to The Sun News. But in the spirit of television: Watch the show.

Not that it’s going to be any big secret for the enterprising who can’t wait to find out.

More on that later.

Can we talk to the owners to find out what they think about this?

We’re going to film the reveal now. We’ve got to go.

George Brickwedde bought the hotel in 2012 and planned to have his son-in-law run it, according to advance publicity for the episode. But that didn’t work out, and Brickwedde, who had 18 years experience on the board of the Palms Resort, found the cost of running the 24-room Carnival was taking its toll.

“With staff issues – including an inadequate GM and maintenance worker, a bookkeeper who works remotely in Virginia, outdated decor and physical neglect of the property, they are in serious need of Anthony’s help,” the publicity says.

Designer Leslie Segrete, who describes the Brickweddes as really sweet people, said when she came down on a scouting trip in December, she found decor that hadn’t been updated since the 70s. She said she walked through the hotel, noting what was broken, what needed to be fixed and what needed to be renovated.

She typed a list of what she thought needed to be done, took it back to New York City and Melchiorri made the final decisions.

She said that she also interviewed local builders while she was in town, and this time, “All of them were so nice.” Witt General Contracting got the job, she said.

Segrete said that Myrtle Beach was an easy place to work because everything she needed for the show was within 10 minutes. For the Carnival episode, four spaces will get her design makeover, and one of them, she said, is a guest room.

Another could possibly be the office, whose windows were covered with brown wrapping paper Wednesday to hide it from prying eyes.

Could that be another?

Segrete smiled and raised her eyebrows.

Watch the show.

When can we do that? The show is expected to air during the summer, though a specific date hasn’t been set, Erin Styles, a spokeswoman for the Travel Channel, said earlier.

Melchiorri has been in the business of rescuing hotels for 25 years and he said he knows enough about those on Hotel Impossible episodes to know that the owners have the wherewithal to follow the plan he sets out. If they follow the plan, he said, they will be successful.

“I’m tired of seeing the brands take over,” Melchiorri said to explain why he spends 26 weeks a year on Hotel Impossible. He also owns a hotel management and consulting company in the Big Apple.

He said that it is common for the hotels on the show to be owned by people who really don’t know what it takes to be successful in the business. They don’t have the background to compete with the brands.

“The hotel business is a hard business,” he said.

Like Segrete, he was high on Myrtle Beach.

“Myrtle Beach is fantastic,” he said. “I love Myrtle Beach.”

Oh yeah. About the new name ...

Ride down the 2500 block of North Ocean Boulevard and you’ll see the small sign with the new name of the small hotel sandwiched between the towers of The Palms Resort and Best Western’s Carolina Beach Resort.

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