Imagine the fun that the late Walter P. Chrysler would have at “Mopars at the Beach.”
The second annual Mopar Week, touting the name of the Chrysler company’s parts and service division and honoring the various makes from the Chrysler wing of Detroit’s historic Big Three automaking giants, begins Monday with daily events such as cruise-ins and a classic and muscle car show, spread across the Grand Strand through Sunday. Proceeds will benefit Wounded Warrior Project, the Jacksonville, Fla.-based charity that assists injured service personnel and veterans and their families.
Jeremiah “Frog” Jones of Columbia, the Mopar Week coordinator and event administrator, said he had visited a Mustang Week in Myrtle Beach a few years ago, and that prompted an urge to start an event last summer to promote cars from the Chrysler umbrella that he said has included such other nameplates as Dodge, Plymouth, Jeep, Eagle, AMC, Imperial and DeSoto.
Jones said helping man events at the Darlington and Rockingham speedways, he was eager to start Mopar Week, and praising its many sponsors including Arrington Performance of Martinsville, Va., and myriad other supporters, he wants to build this into an annual tradition and the biggest Mopar event in the country.
... Even with the rain we had last year, we still had 104 cars in the show, and half were new, and half were old.