As co-host of “Mike and Mike in the Morning” on ESPN Radio and on TV at ESPN2, Mike Greenberg makes a difference for many sports fans nationwide to start their day.
The man referred to as “Greeny” by his broadcast partner, Mike Golic, has penned a novel to do something positive in the wake of losing a close friend, Heidi Armitage, to breast cancer in 2009.
As part of Greenberg and Golic’s annual broadcast from the Hootie & the Blowfish “Monday After the Masters Celebrity Pro-Am” at Barefoot Resort in North Myrtle Beach, a fundraiser for the group’s foundation helping various charities, Greeny has booked some time to sign copies of “All You Could Ask For,” released April 2 by HarperCollins Publishers’ William Morrow division.
Meet Greenberg at noon April 15 at Books-A-Million at Myrtle Beach mall, at U.S. 17 and S.C. 22, near Briarcliffe Acres. His novel takes readers on the paths three women take in forging friendship amid crises. In a phone interview last month from ESPN headquarters in Bristol, Conn., he said this book fulfills a mission in his heart, and that “every single penny we get from this” in sales proceeds will go to The V Foundation for Cancer Research.
To see this happen, it really haunted me with my sense for justice. I felt like I need to do something. I thought about the idea of running a marathon and raising money, then the idea for a book came into my head. There are times in your life when you have to do something, and this was the best thing I could think of. ... And we can make something positive come from it.