Business

August 18, 2014

Coastal Carolina University picked as a test site for Starbucks truck

Starbucks is kicking the tires of the food truck business, with plans for mobile Starbucks stores to hit three college campuses this fall, including Coastal Carolina University.

Starbucks is kicking the tires of the food truck business, with plans for mobile Starbucks stores to hit three college campuses this fall, including Coastal Carolina University.

A truck is expected to start service at CCU on Sept. 18, according to the Starbucks website.

The trucks, run by longtime Starbucks partner and food services giant Aramark, will offer a beverage and food menu that’s “nearly identical” to the one available in its other stores, Starbucks said.

The trucks can move to different locations on campus throughout the day, and hours will vary, according to Starbucks.

CCU is one of just three campuses across the country selected as a test site for the trucks.

Arizona State University in the Phoenix area and James Madison University in Virginia are the others. It’s a pilot project, which means that if it succeeds, the trucks may pop up on college campuses across the nation.

It’s not the first Starbucks “to go” store: That honor belongs to a Starbucks-branded train car hitched to a Swiss train that began slinging lattes to thirsty travelers last November. But it’s the first time the concept is applied in the U.S.

High-end food trucks have become a common sight in recent years, populating street corners and urban parking lots from Los Angeles to Portland to Seattle. For many young chefs, it’s a relatively low-cost entry to the foodie market.

Starbucks says the trucks can follow their customers’ schedules and in some cases can stay open later than other options.

Related content

Comments

Videos

Editor's Choice Videos