The next time a S.C. Highway Patrol trooper stops area drivers it might be for a reward instead of the worse scenario.
State troopers partnered with Chick-fil-A restaurants throughout the state to give drivers caught wearing their seatbelts coupons for free spicy chicken sandwiches, according to officials.
“If we see someone wearing a seatbelt at a gas station, red light or anywhere then we’re giving them a coupon,” Lance Cpl. Sonny Collins said. “It’s a reward for doing what you’re supposed to do.”
Sarah Weber, marketing director for area Chick-fil-A restaurants, said the campgain began in the Charleston market last year and they decided to expand it to the entire state this summer. The campaign also partners with the first new product launch by the chain in about 10 years, she said.
“We really felt like it was a good opportunity. The average response tends to be they’re surprised,” Weber said. “Not only are they getting pulled over, they’re getting a reward out of it.”
The campaign coincides with the state’s Department of Public Safety 100 deadly days of summer, where troopers increase their patrols since more people tend to travel during that time period, Collins said. Troopers are armed with hundreds of coupons to give to motorists throughout the summer when they find they are wearing a seatbelt, Collins said.