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August 13, 2014


Weekly Surge Pub Crawl Series: Celebrity Square at Broadway at the Beach

As the steamy and sultry days of summer keep sliding by, we're off to imbibe and socialize once again with this month’s stop on the Weekly Surge Pub Crawl Series - Celebrity Square at Broadway at the Beach. This crawl is the first of a two-part exploration featuring the numerous watering holes found within Broadway at the Beach.

Located on U.S. 17 Bypass between 21st Avenue North and 29th Avenue North, Broadway at the Beach is popular with tourists and locals alike. A spacious outdoor complex within a lakefront setting, it hosts a multitude of stores, attractions, hotels, restaurants, bars and nightclubs.

Celebrity Square, one of the villages within the complex, is teeming with local and national chain restaurants, bars and nightclubs and features 12 dynamic spots where you can get your drink on. We’ve compiled this guide to assist as you gulp and guzzle your way through the variety of watering holes and eateries that comprise its distinctive atmosphere. Next month, we’ll crawl our way around the rest of Broadway’s watering holes.

Since this pub crawl is centered specifically on Broadway at the Beach's Celebrity Square, we'll start at the sign that marks its entrance within Broadway, and crawl our way to Hard Rock Café's iconic pyramid and back. However, with the selection of dining and nightlife options that abound just within Celebrity Square, your pub crawl options are plentiful. You could start and stop just about anywhere in Celebrity Square and have a good time taking in the sights and sounds of this lively arena.

Reminder - as always, if you're going to participate in a pub crawl, designate a driver or get a taxi. Celebrity Square has a taxi stand located between Hard Rock Café and The Original Shucker's Raw Bar that's easy to access with plenty of taxis queuing to take your drunk ass home.

Rooster’s Restaurant & Bar, 1320 Celebrity Circle, Unit CS-7

The newest addition to Celebrity Square, Rooster’s Restaurant & Bar is housed in the former KISS Coffeehouse, located to the right of Celebrity Square’s entrance sign. Its rustic charm and laid back atmosphere offer an excellent starting point for a pub crawl.

The bar area is located to the left of the entrance and has a lowkey country vibe. Its rough granite bartop and coarse wood basin accent the red leather booths and various pictures of roosters and chickens that decorate the walls. Behind the bar, two flat panel televisions flicker with news and sports highlights, below them, glass shelves showcase a large selection of liquors, including a large variety of flavored vodkas.

Along with beer on draft and available by the bottle, Rooster's also offers a selection of wines, martinis, margaritas and specialty drinks.

One of the best sellers is the Passion Fruit Lemonade Mojito ($8). Or, if you want to start your pub crawl off with a bang, opt for The Most Interesting Margarita in the World, which retails for $25. The drink clocks in at 48 ounces, has the equivalent of four shots and a full beer and is made with tequila, Malibu Red Rum, Absolut Cilantro Vodka, agave nectar, lime juice, so called “sour secret ingredients,” and a Dos Equis beer.

Stop in on Friday evenings for live music, or if you're hungry, the menu features a variety of chicken entrees, sandwiches, salads, and more.

Broadway Banter: "I've been hearing a lot of great things about this place and I wanted to try something different. The food is good and everyone is really friendly." - Wayne Moses, Little River

Check it out: Open 11 a.m. to midnight, Monday to Sunday. For more information, call 945-4089.

Celebrations Nitelife: Club Boca, Froggy Bottomz, and Malibu’s Surf Bar, 1320 Celebrity Circle, Unit CS-6

Around the corner from Rooster’s Restaurant & Bar is Celebrations Nitelife's three-clubs-in-one: Club Boca, Froggy Bottomz, and Malibu's Surf Bar, each with its own distinctive atmosphere.

Club Boca

If you like to dance to today's hottest hits in mainstream club music, then Club Boca is the spot for you.

A bar area greets club-goers just inside the entrance, so one can easily grab a drink before mixing with the crowd. Overhead, black lights, mixed with paper lanterns and strobe lighting, accent the black and white patterned tile design of the dance floor. DJ BZ’s booth overlooks the dance floor, where contemporary hits are blasted out alongside the accompanying music video, which is projected on the large screen behind the deejay’s booth.

If you want to take a seat, tables and chairs fill the outer rim of the dance floor, or go VIP-style and head up a level into Mango's Martini Bar. Sofas and armchairs add a comfortable setting for taking in the sights of Club Boca or enjoying bottle service. Along with a full bar, wine, champagne and beer selections, Club Boca offers a menu of 101 classic and specialty martinis ranging from $8-$12.

Froggy Bottomz

Like live music? Hop over to Froggy Bottomz next, where the live, in-house band Diversity performs a variety of rock, pop, and retro hits.

Styled as a New Orleans-style setting, complete with faux brick walls and a wall painting of a city street, Froggy Bottomz entices with its vibrant atmosphere. Just inside the entrance you will find the bar area, where you can quench your thirst and seek out a seat to watch the band. The stage area is situated in the middle of the venue, with a dance floor front and center of the action. A sea of tables and chairs fill the area just outside of the dance floor.

Along with a full bar, wine and beer selections, Froggy Bottomz offers a menu of themed cocktails and shots as well. Try the Southern Screw cocktail made with melon liqueur, Absolut Citron Vodka, cranberry and orange juices.

Malibu’s Surf Bar

To enter Malibu's Surf Bar from Celebrity Square, you have to pass through the outdoor patio known as Malibu’s Tiki Bar. It opens at 7 p.m. for Power Hour with drink specials and features live acoustic music Tuesday, Thursday, Friday and Saturday evenings. You can cozy up to the bar or sit down and enjoy a drink before embracing the action inside.

Malibu’s Tiki Bar is also where the “World Famous Pub Crawl” starts every Tuesday at 7 p.m. It’s free for participants who can earn a free T-shirt at the end if they partake in an alcoholic or non-alcoholic drink at each venue. Participants are supplied with stamp cards and flyers with drink specials and can crawl at their own pace from the Tiki Bar to Froggy Bottomz, Broadway Louie’s, Fat Tuesday, and then back to Malibu’s Surf Bar.

Head inside to Malibu's Surf Bar, which is best described as an indoor beach party. Faux palm leaves, and assortment of bright colors, and two bars dressed as Tiki huts accent the large beach mural painted on the wall behind the dance floor. Amidst a crashing wave and surfers painted on the wall, a large, open-mouth shark head juts out over the deejay booth, its 3-D vibe adding to the beach party atmosphere.

You can dance the night away to everything from ‘80s hit music to up-to-date jams.

Along with a full bar, wine, and beer, Malibu's Surf Bar offers Party Pails for $10 and are made with Malibu Black Rum, Malibu Red and the signature mix of juices. Or try a Cool Cocktail, such as the Malibu Mambo for $4. It's made with Malibu Red Rum, triple sec, and orange, pineapple, and lime juices.

Broadway Banter: “It’s great to be able to hit three clubs in one place. They have great music and the drinks are flowing.” – Shermisa Young, Atlanta

Check it out: Club Boca is open 10 p.m. to 3 a.m. Thursday and Friday, and 10 p.m. to 2 a.m. Saturday; Froggy Bottomz is open 8 p.m. to 3 a.m. Tuesday to Friday, and 8 p.m. to 2 a.m. Saturday; Malibu’s Surf Bar is open from 9 p.m. to 3 a.m. Monday through Friday, 9 p.m. to 2 a.m. Saturday and Sunday. Ages 18 and older can enter, but you must be 21 to drink. One cover charge covers all three places, and is broken down by day and age at For additional information or dress code, call 444-3500.

Revolutions, 1320 Celebrity Circle, Unit CS-5

Next to Malibu’s is another hot spot for dancing - Revolutions. There are two entrances to this nightclub and at each entrance a large bar area greets you where you can grab a quick drink or beer before hitting the dance floor.

The dance floor, located in the middle of the venue, can be found packed with writhing bodies and is lit by two rotating disco balls and an LED light display. Against the back wall of the dance floor is a stage area that houses DJ Elliot Ness, who plays a mix of today’s popular songs mixed with dance hits from the ‘70s, ‘80s and ‘90s throughout the evening.

If you’re looking for a quieter spot to watch the action or talk, head upstairs to the Z Bar, a martini bar that overlooks Revolutions dance floor and offers access to a private outdoor balcony with views of Celebrity Square. Sofas and chairs add comfortable seating for enjoying the sights and sounds below.

Z Bar features a menu full of specialty and classic martinis that run from $7- $9 each. A popular offering is the Snickers Bar, which is made with Godiva Chocolate Liqueur, Butterscotch Schnapps, caramel, chocolate and cream for $9. Or try the Strawberry Lemon Drop for $7, made with the club’s signature lemon drop mix and Stoli Strasberi Vodka.

Along with a long list of premium liquors, wine and beer, Revolutions also runs different drink specials each evening.

You must be 21 to enter and there is a cover charge on Friday and Saturday after 10 p.m., but locals get in free with a valid ID.

Broadway Banter: “I’ve been here many times before. They always have great music and the Lemon Drop shots are great.” – Tracy Denning, North Myrtle Beach

Check it out: Open 8 p.m. to 3 a.m. Tuesday to Friday, and 8 p.m. to 2 a.m. Saturday. For more information on the cover charge or dress code, call 444-8032, or visit

The Original Shucker’s Raw Bar, 1320 Celebrity Circle, Unit CS-9

Tucked just behind Revolutions is The Original Shucker’s Raw Bar, one of two locations on the Grand Strand. Known for fresh seafood dining options, The Original Shucker’s Raw Bar also offers a relaxing location to sit back with a drink or two.

The bar area greets thirsty patrons, just inside the entrance and is a popular spot for tourists and locals alike. Low lighting, mixed with nautical décor, several flat panel televisions tuned to sports coverage, and neon beer signs provide a laid back setting for enjoying a cocktail or shooter. If you want to sit down, dining areas abound thanks to second floor seating and an outdoor patio.

Along with a variety of regular and craft beers, including Sweetwater 420, available by the bottle and on draft, Shucker's also has the usual suspects in liquor offerings, as well as wine, martinis, a list of frozen drinks, shots, and shooters. A tasty option is the Royal Flush shooter, made with Crown Royal, peach schnapps, and cranberry and orange juices.

All day, every day Shucker's features $2.50 PBR (Pabst Blue Ribbon) bottles and Natural Light drafts, as well as $4 Grand Marnier, Rumple Minze, Jagermeister, and Goldschlager, $5 Jager Bombs, and $6 Irish Car Bombs.

Happy Hour runs 4 to 6 p.m. daily and features fried or steamed shrimp, mussels, and wings in five flavors for 55-cents each, raw or steamed oysters for 65-cents each, Spinach Dip, Ultimate Nachos, and Ultimate Fries or Tator Tots for $4.99 each, as well as $2.50 domestic drafts, $2.75 domestic bottles, $3.50 import drafts, and $3.75 import bottles.

If you’re hungry or craving seafood, Shucker’s features its self-proclaimed “World Famous Raw Bar” with fresh selections of mussels, oysters, shrimp, and scallops, as well as a list of sandwiches, soups, salads, and steak, chicken, and pasta entrees.

Take note - just outside Shucker's doors is where the taxi stand is located.

Broadway Banter: "I come here for the bartenders, they're awesome." - Dustin Bishop, Myrtle Beach

Check it out: Open 3 p.m. to 2 a.m. Monday through Friday, 11:30 a.m. to 2 a.m. Saturday and Sunday. For more information, call 626-9535.

Hard Rock Café, 1322 Celebrity Circle

After Shucker's, we head toward the stairs banked by flowing waterfalls and a set of sphinxes to climb our way to the iconic pyramid that houses Hard Rock Café.

At the top of the steps is the first of two bars available at the Hard Rock. On a hot day, misting devices and ceiling fans whir overhead to help cool down patrons sidled up around the large square open air bar that overlooks Celebrity Square. Two large televisions sit poised over shelves of liquor while bartenders buzz about mixing drinks and waiting on customers. If you like live music, stop in at 7 p.m. Sunday through Thursday, or after 10 p.m. on Friday and Saturdays.

If it's too hot outside, head indoors and make your way down the stairs, where another bar area awaits, in the Egyptian-themed dining room. Among the numerous pieces of rock ‘n’ roll memorabilia and catacombs that decorate the inside space, you will find a lively atmosphere. The bar is tucked away on the left side of the dining room, and it's a comfortable place to sit and enjoy a drink and take in the sights that make Hard Rock Café a popular tourist destination. Three large flat panel televisions behind the bar play music videos in time to the song rocking the sound system.

The Hard Rock Café offers a nice selection of wines available by the bottle or glass, has several beers on tap and by the bottle, as well as a distinct menu of mojitos, margaritas, cocktails, and heady concoctions. A popular option is the Purple Haze, $8, made with Smirnoff Vodka, Beefeater Gin, Bacardi Black Rum, sweet and sour mix, Sierra Mist and Chambord Black Raspberry Liqueur.

If you're looking for a sobering bite, the menu features a mix of American dishes that include steak, chicken, burgers, salads, sandwiches, and more.

Broadway Banter: "It's nice, something different. The music is great and I really like the atmosphere." - Logan Rhymer, Circleville, Ohio

Check it out: Open 11 a.m. to midnight, Monday to Sunday. For more information, call 946-0007, or visit

Carolina Comedy Club, 1318 Celebrity Circle, Unit SC-8

After Hard Rock Cafe, we head back down the steps, past the sphinxes, and over to the Carolina Comedy Club. Its corner location is a convenient spot for grabbing a drink before or after heading into the mix of Celebrity Square.

While there is a small bar area inside that you can enjoy a drink or two before or after one of the shows where tickets are required, the Carolina Comedy Club also operates a new, small bar area on the outdoor patio adjacent to their entrance. If you haven’t been to Broadway at the Beach in awhile, Carolina Comedy Club is in the spot where local pub Stool Pigeons used to be.

The brick patio, covered by an awning, offers high-top tables and chairs for relaxing and chatting with friends, while music adds to the laid back atmosphere. A small black bar cart sits just inside the entrance with a smattering of liquor bottles perched on top, and bottles of beer sit housed in an ice bath next to it.

Along with a few wine choices, the club offers a small selection of premium liquors and mixers. A popular drink request is Licor 43, a citrus-infused liqueur, mixed with ginger ale. The bar also carries a selection of domestic and import bottles of beer.

If you’re a comedy fan, Carolina Comedy Club has a full lineup of shows featuring local and national comedians, along with regular shows by magician Carl Michael.

Check it out: Outdoor patio bar is open 4:30 p.m. to 11 p.m., Monday to Saturday. For more information or to make reservations for a show, call 839-2565.

Rodeo Bar & Grill, 1318 Celebrity Circle, Unit SC-4

Just a few steps from Carolina Comedy Club is our next stop - Rodeo Bar & Grill, where Blarney Stone’s Irish Pub used to be. This spacious country-themed restaurant and bar offers a rowdy good time thanks to a mechanical bull and three full bars.

While there is an outdoor patio that overlooks the hubbub of Celebrity Square, the real action takes place inside. To the right, just inside the door, is where you will find their main bar area. Beer taps line the bar top and a full offering of liquors line the back wall behind the bar. Neon beer signs and televisions playing music videos glow overhead.

This bar area also gives you a prime view of the spacious dance floor, stage area, and mechanical bull station. Early in the evening, tables and chairs fill the dance floor, where you can sit down and dine on the menu of burgers, sandwiches, and appetizers. Later in the evening, the tables are cleared for the late night crowd that gathers to dance and watch the hysterics that ensue on the mechanical bull.

Surrounded by the dance floor, and encased in a large square with a padded floor, is the mechanical bull aptly named Hurricane. Courageous riders can try their luck on the bull for free until 10 p.m., after 10 p.m. a ride costs $7.

On the rear wall, you will find another fully-stocked bar, but if you’re looking for a quieter setting, head upstairs to the Rodeo Saloon. Cowhide covered arm chairs and sofas create a comfortable setting for enjoying table service and are within easy access to another bustling bar area. From here you can watch over the antics below or just hang out and enjoy the music.

A deejay spins the latest hits in country and mainstream music most evenings, and once a month, Rodeo Bar & Grill hosts a live band on its stage, including local, regional and national acts.

Along with a full bar, beer offerings by the bottle and on draft, and wine selections, Rodeo offers a list of specialty drinks. A popular request is the Rodeo Clown, $12, and is made with Stoli Vodka, melon liqueur, Bacardi Rock Coconut Rum, Captain Morgan Rum, orange juice and grenadine.

Rodeo Bar & Grill runs different nightly drink specials throughout the week. On Friday and Saturday, a cover charge after 11 p.m. can range between $5- $10, but locals with a valid ID get in free.

Check it out: Open 8 p.m. to 3 a.m. Monday through Thursday, 6 p.m. to 3 a.m. Friday, and 6 p.m. to 2 a.m.,Saturday. For more information, call 315-0120, or visit

Crocodile Rocks Dueling Pianos, 1318Celebrity Circle, Unit SC-3

Next, we head over to Crocodile Rocks. This popular piano bar adds a lively spot for a stop on a pub crawl.

As you step inside, you’re immediately thrown into the action. A small bar area sits just to the right where you can grab a quick drink before joining the mass of people gathered around the stage and seated throughout the venue.

On stage, two baby grand pianos sit nestled together, where performers ultimately duel it out singing and performing for tips and crowd reaction. Patrons can sidle up to the piano players and request songs or suggest “Three Words or Less” for the performers to add to their routine, with the help of a monetary tip.

Rectangular tables and chairs fill the space below the stage and can be reserved for a fee. If you don’t want to sit up front, plenty of bar stools and standing room allow for enjoying the action. Along the rear wall is the main bar area, often packed with patrons placing drink orders.

If you want to move away from the crowd, the second level offers additional seating options. Bar stools line the balcony, perfect for watching the action down below, or sit back with a group of friends at one of the tables lining the wall. Another bar area sits invitingly in the left rear of the area of second floor as well.

Along with a full bar and beer available by the bottle and on draft, Crocodile Rocks features drink specials that include $3 Bud Light and Michelob Ultra drafts and Jell-O shot filled syringes. If you need some food to absorb the alcohol, the bar offers a small menu of appetizers.

Must be 21 to enter and there is $10 cover charge Friday and Saturday, and after 8 p.m. Sunday to Thursday. Locals with a valid ID receive free admission.

Broadway Banter: “We came in tonight because we’ve never seen anything like this before. We were walking by and it looked like a good time and it is, we have no intention of leaving any time soon.” –Ron Overbey, Halifax, Va.

Check it out: Open 7 p.m. to 2 a.m., Monday to Sunday. For more information or to make reservations, call 444-2096, or visit

Broadway Louie’s, 1318 Celebrity Circle, Unit SC-2

Good times abound at Broadway Louie's, another Celebrations Nitelife establishment that sits adjacent to Crocodile Rocks. This spacious bar offers up three bar areas, prime for throwing back shots or drinking a draft and hanging out.

If you enter through the doors next to Crocodile Rocks, this will lead you into the karaoke and sports bar side of the complex. While team pennants and giant football helmets hang overhead, large flat panel televisions emit a flickering glow among the low lighting of the room. This is also the side where all the karaoke action happens. If you like to belt out today's top hits or think you can croak out a classic, every night at 9, Broadway Louie's hosts Broadway Jake's All Star Karaoke on the main stage and there is no cover charge.

Prefer to play arcade games while imbibing? Then Broadway Louie's has you covered. A short walk into the next room will put you right in the middle of all the action. A variety of arcade and video games such as billiards, basketball, H2Overdrive, Big Buck Hunter, Sink It and many more are in house, great for kids and adults alike. The games encompass the outer ring of the room while a large stocked bar sits invitingly in the middle.

While there is seating throughout both sides and on the second floor, a small patio with tables and chairs is also available for taking a load off and soaking in the sights and sounds of Celebrity Square. A third, smaller Jack Daniels themed bar is situated at the front of the establishment, spilling onto the patio and serving up cocktails and shots.

As for specials, Broadway Louie's offers $1.50 Bud and Bud Light drafts all day, every day.

Happy hour runs 4 to 7 p.m. daily, and features reduced prices on select bottled beers and liquors, $6.50 draft pitchers, $1.75 pizza slices, and 50 cent wings. Looking for a sobering bite? They have a full menu of appetizers, wings, salads, pizzas, sandwiches and wraps.

The gossip around Broadway: "I like to check out the karaoke and I like the cheap beer." -Ethan Johnson, Conover, NC

Check it out: Open 12 p.m. to around 1:30 a.m., Monday to Sunday. For more information or dress code, call 445-6885.

Fat Tuesday, 1318 Celebrity Circle, Unit SC-1

At the very end of the loop we’ve just crawled, or perhaps your starting point, is Fat Tuesday, situated just left of the Celebrity Square entrance sign.

This chain has establishments located throughout the U.S. and Caribbean and is known for its specialty frozen daiquiris. Styled around Bourbon Street in New Orleans, its décor is a vibrant mix of Mardi Gras beads, neon signs, and bright purple, coral and teal colors.

Along with tables and chairs on the outdoor patio where you can watch the action of Broadway, a sizable bar sits just inside the door, where you can belly up to sip on a daiquiri or two. Behind the curve of the concrete bar top, it’s a whir of activity - bartenders bustle between customers while daiquiri machines lining the back wall spin away. Alcoves of liquor bottles bank the machines, while overhead a large Fat Tuesday logo gleams between oversized Mardi Gras beads and flat panel TVs.

Fat Tuesday features 15 daiquiri flavors on the menu and you can taste a small sample before you buy. The best sellers include the 190 Octane, a mix of orange drink blend and grain alcohol, which is also one of the bar’s strongest daiquiris, and the Hurricane, a fruity mix of juices and Bacardi 151 Rum. Daiquiris are available in three sizes: small (12-oz.) $5.25, medium (16-oz.) $6.25, and large (20-oz.) $7.25, and you can add an extra shot for $1.

Along with the frozen drinks and a full bar, Fat Tuesday also offers a small list of wines by the glass, domestic and import beers, and a select list of specialty shots featuring $1 Jell-O shots, gummy bears soaked in grain alcohol, and more.

Happy hour runs 4-8 p.m. Monday through Sunday and features $3.50 small daiquiris, $2.50 well liquor, $2 domestic beer, and $1 Fireball Tooter.

If you’re hungry and looking to nibble, Fat Tuesday’s has a small menu with typical bar fare available.

Broadway Banter: “They have really good daiquiris - the Eye Candy is awesome - and a great atmosphere for hanging out.” – Kyla Jardine, Aiken

Check it out: Open 12 p.m. to 2 a.m. Monday through Sunday. No cover, but must be 21 to enter. For more information, call 444-3255, or visit

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