In the entertainment biz, they say there’s no such thing as bad publicity. But Eddie Money’s creepy GEICO commercial makes a serious challenge to that adage. In any event, the former cop-turned-rocker is still at it and brings a wealth of classic rock hits, including “Two Tickets to Paradise,” “Hold On,” “Shakin’,” “I Want to Go Back,” “Walk on Water” and “Take Me Home Tonight,” to the House of Blues on Friday. Surge contributor Paul Grimshaw and his band of local merrymen scored the opening slot for Money. Doors open at 7:30 p.m. Friday, the show starts at 8:30 p.m. Tickets range from $22 to $38. House of Blues is at 4640 U.S. 17 S., Barefoot Landing, North Myrtle Beach. Call 272-3000 or visit www.houseofblues.com/myrtlebeach.
- Things get started early at North Myrtle Beach’s 26th annual Parade and Festival on Main Street. The parade begins at 8:50 a.m. sharp Saturday, followed by the festival featuring more than 125 vendors and a full slate of live entertainment from 11 a.m. to 4 p.m. Saturday. For more information, go to http://parks.nmb.us.
- The fifth annual Irish Fest featuring traditional Irish and craft beers, food, vendors, inflatable rides for kids, and performances by Barley Corn and Rye (Noon to 3 p.m.) and Painted Man (3:30-6:30 p.m.) is from 11 a.m. to 7 p.m. Saturday at Valor Park at The Market Common on the former Myrtle Beach Air Force Base. For more info, go to www.myrtlebeachbeerfest.com.
- Coastal Carolina University grad and “American Idol” finalist Elise Testone headlines the Oceanfront Merchant Association’s St. Patrick’s Day Celebration, which is from noon to midnight Saturday on Ocean Boulevard in Myrtle Beach, between Eighth and 11th avenues North. No admission charge. Go to www.mbdowntownstpats.com.
If you want to experience a different sort of spring cleaning, The Burning of the Socks is happening from 4-7 p.m. Sunday at the SC Maritime Museum in Georgetown. The annual spring ritual involves throwing your winter-weary socks into a burn pit and letting your toes get some air. According to a press release, “Boaters commonly wear deck shoes sans socks until winter chills sets in, and they can’t wait to set their toes free again when the weather warms up. The Burning of the Socks tradition began in the mid-1980s in Annapolis, Md., where Captain Bob Turner managed a boatyard. During cold winter months Bob wore socks while working on other people’s boats. By the end of the winter his socks were stiff with sawdust, bottom paint, caulk, fiberglass resins and other boat yard leavings. In other words, his socks would stand up when he took them off at night. One year, on the first day of spring, Bob removed his socks, put them in a paint tray, sprinkled them with lighter fluid and set them on fire. Then he drank a beer to celebrate.” Museum members pay $25 and non-members can attend for $30 for a party that includes barbecue, assorted nibbles, wine, beer, liquor, door prizes and a performance by The Blue Plantation Band. WPDE Chief Meteorologist and all around swell guy Ed Piotrowski will serve as The Master of the Sock Burning Ceremony. The S.C. Maritime Museum is at 729 Front Street, Georgetown. For tickets, call 520-0111 or visit www.scmaritimemuseum.org.
Remember that Memphis rock ‘n’ roll stew of a band, Lucero, we featured on the cover of Jan. 23’s Surge? Well, the band’s early February gig at Dead Dog Saloon was postponed due to the first round of Icemageddon 2014, but the time has come for the make-up date. Lucero, which got a big boost from hit TV show “Breaking Bad,” is set to play its much-anticipated gig at the Murrells Inlet MarshWalk venue on Wednesday, with opening act The Fighting Jamesons. Doors open at 7 p.m. Wednesday, the show starts at 8. According to the Dead Dog’s Web site, “Admission is free for both main bars, outer decks and dining room,” but if you want reserved seating by the stage and access to a VIP bar, advance tickets are $20, available via www.ticketfly.com. Dead Dog Saloon is at 4079 U.S. 17 Business, Murrells Inlet. Call 651-0664 or visit www.deaddogsaloon.com.
Tune into Surge’s On the Fly report Thursdays on WBTW’s News13 at 5.