This play on words is how the Myrtle Beach Pelicans are describing its 2014 campaign, which kicks off Thursday night.
“It was really a collaborative effort [to come up with the slogan],” said Kristin Call, senior director of marketing for the Pelicans. “People are kind of taking it different ways I guess, but it’s really just a made-up word that we created that meant to characterize what a great time and what a fantastic entertainment venue the Pelicans Ballpark is.”
Regardless of whether you’d call the team’s new slogan clever or crass – there’s been quite a bit of preseason debate among fans – there’s few who would argue that a night at TicketReturn.com Field is one of the family-friendly things to do in Myrtle Beach.
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With an Advanced-A minor league team full of top prospects for the Texas Rangers organization and an array of activities, events and promotions planned, the team’s draw looks to be as strong as ever heading into its 12th season in Myrtle Beach.
“It’s really electric, the atmosphere this time of year and at the ballpark in general. Everyone’s really excited for the season,” said Call.
Call, who is in her first year with the Pelicans after eight years with the West Virginia Power in Charleston, W.Va., says she’s excited to work in a tourist destination like Myrtle Beach.
“A large portion of people who come are on vacation, so they’re already really happy. And when you add in the promotional efforts, the customer service and everything we provide here it really just puts them over the top,” she said.
In the past, TicketReturn.com Field at Pelicans Ballpark has been named as one of the top stadium experiences in the country – ranked 19th on Stadium Journey Magazine’s top 101 stadiums in 2013 – and there’s no sign of that changing any time soon.
Visitors can get tickets for as low as $8 each (up to $13 for box seats) and with group rates and discount deals throughout the season.
As far as what’s on tap for 2014, the Pelicans have a little bit of everything planned this season.