Warren Buffett’s Berkshire Hathaway on the way to the Myrtle Beach area

sjones@thesunnews.comApril 25, 2014 

Saying Warren Buffett is coming to the Grand Strand is sort of like the town crier riding horseback through the area crying, “The British are coming! The British are coming!”

It draws immediate attention.

But unlike the British at the windup to the Revolutionary War, Warren Buffett draws positive thoughts.

T.J. O’Brien, owner/broker at Prudential Myrtle Beach Real Estate, said he’s found it interesting how many real estate agents have called him about job possibilities when they learned that Buffett’s company, Berkshire Hathaway, has bought Prudential and the local office would become Berkshire Hathaway Home Services this summer.

“There are folks looking to make a change,” O’Brien said.

And just like the Berkshire Hathaway name can draw Realtors, O’Brien believes it will be able to do the same with future clients.

O’Brien said that Berkshire Hathaway Home Services is already operating in the areas that draw many buyers to the Grand Strand, and with the corporate tie-in, it will be easy to get clients from those agencies matched up with the right Realtor here.

“We just love the brand,” he said.

Besides the credence it has locally and nationally, O’Brien said it carries the same cachet internationally and will help his company’s marketing in all those areas.

O’Brien said Prudential Myrtle Beach didn’t have to go with Berkshire Hathaway and that he had other suitors, but the value of the new brand convinced him that Buffett was his kind of guy.

The switch will come in July or August, O’Brien said.

Contact STEVE JONES at 444-1765.

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