The most important meal of the day is about to get better when Toast Café, an upscale breakfast experience, arrives on the Grand Strand.
Rather than ask where the waffles are, its likely stuffed French Toast, gourmet avocado omelets and Portobello mushroom wraps will be whats for breakfast, lunch or brunch from 7 a.m.-3 p.m. daily with cocktails available, too.
With plans for two locations to open within the next six months, Brett Larrabee, chief development officer for Toast Café, said Myrtle Beach is an excellent market.
While Larrabee also said they werent sure yet where the new Toast Cafés would open, he indicated it was likely there will be one on each end of the Strand, creating 30 to 40 new jobs per location.
Presently, Larrabee said they are seeking franchise candidates with capital and the willingness and desire to be part of their culture.
We serve great food, incredible meals with great service, said Larrabee, who added were not (part of) the IHOP shuffle.
Toast Café got its start in 2005 when best friends Brian Burchill and Robert Maynard opened their first breakfast spot, according to a press release sent out by the compnay. News of their fresh-made breakfasts and fun atmosphere spread and the concept quickly grew to three locations and Tooast evolved into a franchise system in 2013.
Touted as breaking through the boring casual breakfast segment, future plans for Toast include continuing to spread its success to new communities across the United States.
Toast goes beyond the ordinary breakfast as a commodity and turns it into an incredible meal and experience, said Larrabee.