Council to name new indoor complex the Myrtle Beach Sports Center

mprabhu@thesunnews.comDecember 19, 2013 

  • Some additional suggested names for the new indoors sports facility

    Buddy Rogers Sports Facility

    Grand Slam Sports Arena

    Entirely Sports

    High Tide Indoor Sports Center

    Lt. Gen. James B. Vaught Sports Center

    New Town Sports Complex

    Palmetto Sports Arena

    The Parthenon

    Sports at the Beach

    Yearning & Learning for Sports

The Myrtle Beach City Council is moving forward with plans to name a new indoor sports facility the Myrtle Beach Sports Center.

The decision came during a special workshop held Thursday where council discussed names suggested from a naming competition, think tank and partner review committee done by the Myrtle Beach Area Chamber of Commerce.

Council previously discussed wanting a catchy name that athletes could use to refer to the sports facility.

“Instead of trying to come up with something, we decided to [go with Myrtle Beach Sports Center] and then let something – like a nickname – evolve,” Mayor John Rhodes said.

The chamber presented a list of three potential names for the estimated $12.4 million complex last week, including The Grand Sports Center Myrtle Beach, The Wave Myrtle Beach and The Beach House Myrtle Beach – though City Council members said they were not excited by any of those names.

Danna Lilly, director of sales for the chamber, said it was important that council selected a name soon so the chamber could begin to create marketing materials and a website. Lilly originally pitched The Grand as the chamber’s top choice.

“We realize that you guys need to be comfortable with any name you choose,” she said. “And if you don’t like The Grand, we suggest you move on and pick another name. … There’s not going to be any business lost depending on the name. It’s just another thing that could make it a little more memorable.”

The chamber worked with city staff, students from Horry-Georgetown Technical College and Coastal Carolina University, and the public to compile the suggestions. The public was asked to submit potential names online earlier this fall.

The chamber pulled the three top suggestions from the more than 75 names that were discussed during the naming process, Lilly said.

“[Myrtle Beach Sports Center] was one of the names on the list,” she said. “That’s something we can play a good bit with.”

Construction on the 100,000-square-foot indoor sports complex adjacent to the Myrtle Beach Convention Center is expected to begin in February 2014 and be complete in time to open the first weekend of March 2015.

City Council asked Lilly to put together some potential logos to present during the next meeting, scheduled for Jan. 14, when council is expected to approve the name.

Contact MAYA T. PRABHU at 444-1722 or follow her at

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