Kicks! Quicks | Soho 544 has tasty food, but shaky service

For The Sun NewsDecember 11, 2013 

The serving sizes at Soho 544 fill the plate.


  • If you eat

    What | Soho 544

    Where | 1300 S.C. 544, Unit H, Conway

    Contact | 347-7600 or

Although Soho 544 is located on S.C. 544 close to Coastal Carolina University, this place doesn’t only cater to the college student. Divided into four general areas, there is a space for everyone.

The rich wood ceilings, classy furniture, glossy tables, a different layout and ambiance in the dining room, make this a potentially good date restaurant or place for a business meeting.

The center is a mix between a bar and sushi type dining area enclosed with deep red curtains. Then on the other side it feels more like a concert bar. Smoking is allowed and there are pool tables, darts and some video games.

They are open for lunch and dinner. The menu includes Asian-inspired cuisine and sushi. However, they also have a plethora of other menu items available including hibachi, American, Greek, Thai and seafood options.

The lunch special is $5 for a nice-sized burger and plenty of fries. This is offered from 11 a.m. until 4 p.m. They also have a full menu featuring sushi items, sandwiches, wraps and entrees. Most meals are under $10. The most popular lunch option is the lunch box specials. You will get an entree, a side, four pieces of sushi, and a small appetizer for only $7.99 – $9.99. They also offer fried chicken, fish and chips, or shrimp basket.

I sat in the dining room area for lunch and was disappointed with the service. Nobody in my party was served at the same time, and we had to wait for straws and silverware. One person in my party waited so long for his salad that he had to get it to go.

The $5 burger and fries was a great deal and tasted good, too. The fries were cooked perfectly and the burger was a decent size.

Daily happy hour is from 4-7 p.m. They offer about a dozen $5 appetizers specials, sushi deals, $2 vodka and beer, plus $2.50 well drinks. During football season on Saturday, Sunday and Monday, happy hour is all day long.

All day on Tuesdays and Thursdays, they offer half-off sushi.

The dinner menu is extensive. There is a lot going on in that kitchen. They have more than 20 appetizer options and 10 salad creations. There are also several soups like, miso, French onion, Tofu, chili and the featured soup of the day ($3-$13).

The menu features dinner entrees from $12-$25. Some entrees include crab legs, sea bass, tilapia, salmon and several chicken entrée options. There are only a couple of pasta meal options but plenty of different steak choices. The full menu is available until 1 a.m.

Nightly dinner specials are as follows (prices subject to change):

• Mondays | 10-ounce Prime Rib, $14.99

• Tuesdays | Baby Back Ribs, $14.99

• Wednesdays | 10-ounce Pork Chop, $12.99

• Thursdays | 16-ounce Bone-In Ribeye, $14.99

• Fridays | Fried/Grilled Tilapia, $12.99

• Saturdays | 16-ounce Bone-In Ribeye, $14.99

• Sundays | Chicken Parmigiana, $12.99

I gave Soho 544 a second chance after my lunch experience. I took my kids and a friend there for dinner the following night. We were not greeted at the door for some time, then a waitress hollered out that she would be there in a minute, eventually seating us in the Sushi bar area.

We had a nice waiter but none of our drinks came out at the same time and my wine was skunked. They were very kind about bringing a fresh glass.

We ordered a couple of appetizers and two of the children’s order for dinner, then ordered the rest when the server dropped off the kid’s meals. The kids’ chicken tenders and fries were cooked great and tasted favorable, too. The serving size was appropriate for a child.

Our salads were plentiful, fresh and crunchy, but when the first appetizer arrived, edamame, it was dropped without any plates for sharing. When the lettuce wraps came out, we didn’t have any plates to eat it from. The wraps themselves were messy and the lettuce was a bit yellowed.

Next, my French onion soup came out, but left most of it after trying a few bites. When the rest of the party’s dinner came out we were amazed by the ample serving sizes.

The sesame chicken was the brightest imitation orange color that I have ever seen on food and the chicken was tough to chew. The vegetables were yummy, though.

My son Logan, 14, was excited to try the chicken hibachi. He eats hibachi style food often. However, when he poured the pink sauce onto his rice, he was shocked at how watery it was. He only ate a few bites.

My oldest son, Ben, didn’t join us so we brought home two boxes of leftovers for him. He said the California roll was over spicy and tasted similar to the kind you get at Kroger.

Will I go back? Not for dinner. For drinks, karaoke, or to hear a band, absolutely, and maybe for lunch.

Tuesday and Thursday night, you can enjoy music from a live DJ. Wednesday night is fun with karaoke and Thursday night is nostalgia music night. Occasionally, they have a live band.

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