MYRTLE BEACH — The Myrtle Beach Boardwalk and Promenade will add another award to its list Tuesday, when it will be named the 2013 Escape to the Southeast Travel Attraction of the Year Shining Example winner.
The award, presented by the Southeast Tourism Society, is given to destinations where the work of those in the travel and tourism industry sets an example that others in the industry can follow, according to a press release about the 2012 tourism society winner. Ruby Falls, in Chattanooga, Tenn., won last year’s award.
The award will be given during the tourism society’s fall meeting in Jacksonville, Fla., on Tuesday evening.
Downtown Redevelopment Corp. Chairman Chuck Martino said any award the boardwalk receives is an honor for the DRC and the Myrtle Beach Area Chamber of Commerce. Martino declined to speak directly about the tourism society award.
“The boardwalk has become the catalyst for redevelopment in the downtown area,” he said. “We make an argument that there’s been increased tourism in that area that hasn’t taken business away from other areas in the city.”
The boardwalk also made three national lists this year, being named by Budget Travel as one of America’s Most Awesome Boardwalks, ranking 12th in USA Today’s 24 best boardwalks for food in the country and was recognized in Bicycling magazine’s online edition as one of the 10 Best Boardwalks for Cycling.
The Southeast Tourism Society promotes the development of tourism to its 12 member states in the southeast, which stretches from Virginia to Florida and west to Louisiana.
A press conference will be held from 11:30 a.m. to 1 p.m. Thursday at the chamber of commerce, 1200 N. Oak St, where officials from the chamber, city, DRC, Oceanfront Merchants Association and Myrtle Beach Area Hospitality Association will discuss the boardwalk’s award.
Contact MAYA T. PRABHU at 444-1722 or follow her at Twitter.com/TSN_MPrabhu.