New water features are the first item on the to-do list for the new owners of the Crown Reef Resort in Myrtle Beach.
More water slides and kids water features are on the drawing board for the signature resort on the city’s south end, which was bought by a group known as Crown Reef Resort LLC in August.
Water features at resorts have become more elaborate in recent years, with spraying fountains, drop buckets and slides. Crown Reef wants to keep up with that competition and add value to what the resort offers guests, said Matt Klugman, spokesman for Vacation Myrtle Beach, a group of hotels that now includes Crown Reef.
“A lot of the properties in Myrtle Beach are really starting to step up their games,” he said. “Things like this -- it’s just adding more value.”
The goal is to have the water features open by summer when the season’s visitors start rolling in, Klugman said. The plan stops by the city’s Community Appearance Board on Thursday.
The water features are the first upgrades at the 514-room resort since Crown Reef Resort LLC bought the property for $16.1 million in August. Klugman and an attorney representing the LLC have declined to name who makes up the LLC.
The hotel is managed by a newly formed group of hoteliers and investors known as Legacy Business Solutions and is the 14th property in the Vacation Myrtle Beach hotel cooperative, which also includes hotels such as the Caravelle Resort, Palace Resort and Captain’s Quarters.
Crown Reef debuted in Myrtle Beach in June 1994 with 203 guest rooms and grew during the hotel boom of the late 1990s, adding a second tower with 180 guest rooms in June 1997 and a third tower with 131 guest rooms in June 1999. It also boasts a number of indoor and outdoor pools, a lazy river, restaurant, lounge, fitness center, two video arcades and gift shop.
“A lot of people know the name,” Klugman said. “It’s got a pretty strong history and we just want to come in ....and carry on the legacy of the resort. We just want to keep that going.”
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