Celebrity chef Aaron Sanchez part of Taste of the Town in Myrtle Beach

For The Sun NewsOctober 20, 2013 

The Taste of the Town benefits St. Andrew Catholic School at the Myrtle Beach Convention Center.

FILE PHOTO BY JANET BLACKMON MORGAN — jblackmon@thesunnews.com

  • If you go

    What | Taste of the Town 2013

    Where | Myrtle Beach Convention Center, 2101 N. Oak St., Myrtle Beach

    When | Oct. 22, 4-10 p.m.

    Details | $6 admission at the door, $1 tasting tickets

    Information | 448-6062 or www.totmb.com

Myrtle Beach’s Taste of the Town will be celebrating its 30th birthday this Tuesday at the Myrtle Beach Convention Center.

The fundraiser for St. Andrews Catholic School has the town buzzing this year with all of the changes and exciting additions the event staff has added to celebrate their big year.

Taste of the Town and House of Blues have teamed up to bring celebrity chef Aarón Sánchez from the Food Network shows “Chopped” and “Heat Seekers.” Sánchez will perform two live cooking demonstrations at the event, along with signing copies of his new cook book, “Simple Food, Big Flavor,” which can also be purchased at the event.

“We’ve never had a celebrity at the event so I think that this is going to be pretty impressive to have an international celebrity chef present,” said Bridgett Brumfield, publicity chair for Taste of the Town. “What better way to showcase some of the area’s best restaurants then having them all under one roof [with Sánchez]?”

Sánchez is the son of celebrated Mexican cooking authority Zarela Martinez. His passion, commitment and skills are what place him among the country’s leading contemporary Latin chefs. He is also the culinary visionary behind the Crossroads Restaurant at all of the nationwide House of Blues, along with Tacombi Tacqueria in New York City.

“Since it’s our 30th birthday celebration we felt we needed something really spectacular,” said Brumfield.

To kick off the event, Sánchez will be preparing a five-course VIP dinner and wine pairing at the House of Blues on Monday.

“Taste before Tuesday” tickets are on sale at the House of Blues box office and only 100 tickets are being sold for this exclusive event. Proceeds from “Taste before Tuesday” and Taste of the Town will benefit St. Andrews Catholic School.

According to Brumfield, the proceeds from last year’s Taste of the Town event went toward iPads for the seventh- and eighth-grade students and their teachers at St. Andrews. Apple TVs were also installed to work with the Smart Board technology.

“Our funds from this year will help purchase 30 iPads on a rolling cart to be used by the other classes on a rotating basis,” said Brumfield. “We will also purchase three iPads for each classroom to be part of the learning centers.”

Brumfield hopes to add iPads for the fifth- and sixth-grade students next fall.

“We are enhancing our technology program; all of these items are costly and we could never do this without our Taste of the Town proceeds,” said Brumfield.

Taste of the Town isthe Grand Strand’s largest culinary event of the year, as well as Myrtle Beach’s premier fall food festival. More than 50 local restaurants participate in the event, and they will be offering tapas-style tastings from their menus. The restaurants will be judged on the following: Best Entrée, Best Dessert, Peoples Choice and Kid’s Choice on Favorite Restaurant (entrée and dessert), and Best Booth Design for large and small booths.

“This school fundraiser was started 30 years ago in the school cafeteria by the parents and staff of St. Andrews Catholic School,” said Brumfield. “This has grown to become one of the largest school fundraising events in the area.”

The event will begin at 4 p.m. and will run until 10 p.m. Admission is $6 at the door and food tickets are $1 per ticket. Tickets are available ahead of time at www.TOTMB.com.

The 100,000-square-foot convention center space will offer plenty of seating for the guests with plenty of room to mingle. There will be a “Kid’s Zone” with inflatable jump houses, a rock wall and a scavenger hunt for families.

There will also be live music performed by Bullfrog and the Austin Mowery Band.

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