Construction on first new hotel in Myrtle Beach in four years delayed until after the summer

dbryant@thesunnews.comJune 12, 2013 

— The start of construction on the first new hotel in Myrtle Beach in four years has been delayed until after the summer.

Crews had aimed to start work on the 14-story Homewood Suites Oceanfront Resort & Conference Center by the first of June, but that schedule was too tight, said Buddy Lindsay, president of Sonship Hospitality, which is developing the new hotel.

Construction now is expected to start Sept. 1, with the $25 million property scheduled to open Dec. 1, 2014 on the oceanfront at 1805 S. Ocean Blvd. next to the Hampton Inn & Suites, which also is owned by Lindsay’s group.

“This will allow a much more relaxed construction schedule instead of the ‘fast-track’ schedule that we had planned,” Lindsay said in an email.

The planned $25 million Homewood hotel, which will share pools and other amenities with the Hampton Inn, will have 100 suites, a mix of two-bedroom, one-bedroom and studios, all with kitchens and private balconies. Homewood also will have a 300-seat conference center, three pools, a fire pit, fitness center, a Pilates-aerobics room for women only and a bistro serving sandwiches and snacks.

This will be the only Homewood of the 399 in the chain that is on the oceanfront and the first dually branded Homewood-Hampton hotel in South Carolina, Lindsay said.

Lindsay has used the extra time from the delay to visit other dually branded properties, including the first two Hampton-Homewood branded hotels in Toronto and Denver and the Hilton Garden Inn-Homewood in Atlanta, he said.

The Myrtle Beach addition is the first new hotel in the city since 2009, when the south tower of the Hampton Inn opened next door to where the Homewood will be built. The beach hasn’t seen any new hotels for four years as the market tried to correct from the overbuilding of lodging units during the height of the real estate market.

Demand at the Hampton Inn prompted Lindsay to expand the property, he said.

Contact DAWN BRYANT at 626-0296 or at dbryant@thesunnews.com or follow her at Twitter.com/TSN_dawnbryant.

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