MYRTLE BEACH — A Myrtle Beach hotel that’s been in business since the mid-1970s has rebranded and renovated under new ownership.
The Cherry Tree Inn, a staple at 5400 N. Ocean Boulevard for nearly 40 years, has become the Mermaid Inn.
The 57-room, three-story hotel closed in October for the $500,000 massive overhaul, which included new plumbing and electrical and even a new reservations system.
The hotel reopened during the weekend.
“It was a diamond in the rough,” said new owner Regina Bosman, who also owns the Best Western Plus near Restaurant Row. “The potential there is unlimited.”
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