MYRTLE BEACH — Phillips Seafood has closed its restaurant in Myrtle Beach because business hasn’t been what the company expected, an official said.
The Maryland-based company had operated at 21st Avenue North and U.S. 17 Bypass since 2003, but the concept didn’t catch on in this market, though the business typically thrives in resort destinations, Phillips spokeswoman Michelle Torres said.
The restaurant had closed in the fall with plans to re-open this spring in time for the busy summer tourism season, a seasonal schedule that it had operated with for three years. But last week, Phillips decided not to renew its lease with Burroughs & Chapin Co. Inc.
On Monday, crews were changing the locks on the building. B&C declined to comment on Phillips and what might move into that building.
Phillips had tweaked its menu and offerings in Myrtle Beach through the years trying to make it work, Torres said.
“We were hopeful we could make it in that market,” she said. “For whatever reason, it just didn’t take off.”
Phillips, a family-owned company with roots in Maryland, operates a number of restaurants along the eastern seaboard including several in Maryland and New Jersey and in a number of airports, including Charlotte, according to Phillips’ website.
The company opened its first carry-out business in 1956 in Ocean City, Md.
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