Proposed Hollywood Wax Museum in Myrtle Beach tones down dramatic building design after criticism

dbryant@thesunnews.comApril 16, 2013 

— Hollywood Wax Museum, which wants to open in Myrtle Beach, has toned down the outside design of its building aiming to get a better reception from city leaders who must sign off on the project.

The wax museum, which wants to overhaul the former NASCAR Cafe building at the corner of U.S. 17 Bypass and 21st Avenue North, has removed several of the dramatic aspects of the exterior design, including a Mount Rushmore on one side and the well-known Hollywood sign on the other. Shooting stars around the “Hollywood Wax Museum” sign at the front of the building also have been removed.

The centerpiece, towering city buildings being scaled by King Kong, remain.

The stripped-down exterior design is headed to the Myrtle Beach Community Appearance Board, which criticized the original design when it was first presented in January. The CAB will look at the redesign during its meeting at 1:30 p.m. Thursday at the City Services Building.

Hollywood Wax Museum debuted on Hollywood Boulevard in February 1965 with life-size wax figures of celebrities and has been owned by the same family since then. The Myrtle Beach museum would be the fourth in the United States; the others are in Hollywood; Pigeon Forge, Tenn., and Branson, Mo.

Museum officials have declined to give details about the potential Myrtle Beach location, including when it might open, saying it’s too early in the process. The museum is working with Burroughs & Chapin Co. Inc., which owns the former NASCAR Cafe building.

Contact DAWN BRYANT at 626-0296 or at dbryant@thesunnews.com or follow her at Twitter.com/TSN_dawnbryant.

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