Shhhh! A new law says TV ads can't blare anymore

Published: December 13, 2012 

BIZ CPT-NEWTVS 1 SJ

Salesperson Mark MacCoby watches the presidential debate on a wall of plasma televisions on display at Video Only in Pleasanton, California, in October 2012. TV shoppers this holiday season won't find much in the way of new technology, but will find lower costs on entry-level units and more bang for their buck on mid-level ones. (Doug Duran/San Jose Mercury News/MCT)

Doug Duran — MCT

— TV viewing should now sound a little calmer. The CALM Act, which limits the volume of TV commercials, went into effect on Thursday.

CALM stands for Commercial Advertisement Loudness Mitigation. The act is designed to prevent TV commercials from blaring at louder volumes than the program content they accompany. The rules govern broadcasters as well as cable and satellite operators.

The rules are meant to protect viewers from excessively loud commercials.

The Federal Communications Commission adopted the rules a year ago, but gave the industry a one-year grace period to adopt them.

Suspected violations can be reported by the public to the FCC on its website.

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