‘Amazing Race’-style event coming to Myrtle Beach this spring

mprabhu@thesunnews.comOctober 10, 2012 

— Anyone who has watched CBS’s “The Amazing Race” and thought, “I could do that,” may get their chance next spring in Myrtle Beach.

Adeptis Consulting Inc. is sponsoring the “Amazing Race”-style Myrtle Beach Challenge in April and inviting local cyclists to compete in teams of two, solve physical and mental challenges and raise money for local nonprofit Freedom Readers. The mission of Freedom Readers is to improve reading skills in low-income communities by providing one-to-one literacy tutoring, free books for home libraries and an inspiring, high-energy learning environment, according to the group’s website.

“The primary purpose is to raise awareness and raise funds for Freedom Readers,” said coordinator Jason Greene. Tracy Bailey, founder and executive director of Freedom Readers, said those are two areas where the nonprofit needs help. The organization works with 92 “young scholars” and the money raised from the challenge could help them help more people, said Bailey, wife of The Sun News columnist Issac Bailey.

“We capped each one of our sites at 20 because of space and [needing] volunteers, so that leads back to funding. How can we get the word out and get more volunteers?” she said.

Greene said helping Freedom Readers is something that’s important to him.

“There are serious literacy problems that children are facing now. If they learn how to read they become better, productive citizens,” he said. “I feel like I have an obligation to the community to help organizations that do good in the community.”

Bailey said Freedom Readers is funded completely by private donors and grants, so having events such as the Myrtle Beach Challenge raise money for the organization is invaluable.

No more than 50 teams of two will participate in the event on April 6, 2013, which will involve 25-mile cycling, a three- to five-mile run/walk, and completing 10 to 15 decision-making and problem-solving challenges along the way.

“A mental challenge may be they have to solve a riddle,” Greene said. “They can use any means necessary to solve the clue, then they’ll go to the next location and perform a task.”

Participants are required to download a GPS application to their smartphone and carry it with them during the event, which is scheduled to begin at 8 a.m. If racers deviate from predetermined, mandatory route or don’t obey traffic laws, they are automatically disqualified.

“The appeal of ‘The Amazing Race’ is that you’re pitting teams against each other,” Greene said. “The people in the teams challenge themselves and each other.”

Early registration opens Monday at $180 per two-person team. For more information or to register for the race, visit www.MBC4good.com.

Contact MAYA T. PRABHU at 444-1722 or follow her at Twitter.com/TSN_MPrabhu.

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