Conway to embark on feasibility study for downtown hotel

Published: October 9, 2012 

Cypress Inn

Historic downtown Conway looking from the top of the Main Street Bridge. A study has suggested a boutique hotel in downtown Conway would help the area grow. 10/09/12 Photo by Charles Slate

Charles Slate — cslate@thesunnews.comBuy Photo

— There are some people in Conway who believe the downtown is ripe for a hotel of its own, but the owner of a bed and breakfast at the Conway Marina thinks maybe not.

“I don’t mind the competition,” said George Bullock, co-owner of the four-star Cypress Inn. But Conway just isn’t a big destination for vacationers.

Bullock said there’s a lot of business activity and business travelers in Conway, but he doesn’t believe there’s enough to support a hotel.

Conway Mayor Alys Lawson said, on the other hand, there are people who think a hotel would be a wonderful addition to the growing visitor offerings in the riverfront town and that’s the reason the city is funding a hotel feasibility study as part of a bigger look at the downtown area.

“The study would tell us how many rooms our community can support,” she said.

She and others said it’s not just businesspeople and tourists who would rent the hotel’s rooms, but there likely is business from parents of students at Coastal Carolina University as well as those who want to stay in Conway to kayak or fish the Waccamaw River.

“We don’t have anything in Conway that would be a nice Hampton Inn, you know, suites,” said Larry Biddle, president of The Burroughs Co., likely the largest landowner in downtown Conway.

Biddle said that he has relatives from San Diego who recently motored their 46-foot boat up the Waccamaw and spent three days in Conway.

“They’re loving it,” he said of their visit.

Lawson said she believes the city, the Conway Chamber of Commerce and Conway Downtown Alive could market the idea to prospective developers if the study sees value in a downtown hotel. Biddle suggested that a CCU MBA student could do a marketing plan as a class project.

Biddle said he envisions a hotel of 50 to 100 rooms while Bullock said a hotel would need 30 rooms to 40 rooms to make a go of it. Biddle said The Burroughs Co. has three locations right downtown where such a place could be built.

Biddle said his company spoke a few years ago with Burroughs & Chapin about taking on a hotel development in Conway. They were positive about the idea, Biddle said, and then the economy went bad.

Hillary Howard, executive director of Downtown Alive, said the city’s visitor center probably gets five inquiries a week from people who are looking for accommodations that are not at the beach. She thinks some day trippers would spend a night in Conway if there were rooms downtown, a sentiment that’s shared by Lawson.

Whatever the size, Howard said, “It has to have charm.”

“I think if we had rooms available, then more people would think of the idea of spending the night,” Lawson said.

But there already are rooms, Bullock said, and they’re not all rented every night.

Like many businesses, Bullock said The Cypress Inn is seeing fewer customers since the economic downturn. The weekends are pretty good, he said, but even discounting rates during the week to compete with other accommodations for business travelers still doesn’t fill all the rooms all the time.

But he also acknowledges that typical guests at The Cypress Inn are different from the typical hotel customers.

He thinks it will be a while before downtown can support a hotel, and Biddle agreed its construction isn’t something that is likely to happen soon.

“We’re not going to start building it tomorrow,” Biddle said. “But I think we ought to be on some radar screens” should a hotelier or developer come looking for a location.

Contact STEVE JONES at 444-1765.

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