MYRTLE BEACH — Customers at Masters Club in Myrtle Beach could soon add playing volleyball to the list of activities they participate in while patronizing the gentlemens club on Mr. Joe White Avenue.
Engineers for Atlanta-based Galardi South, which owns the club, have begun the process that would lead to the construction of a sand volleyball court, volleyball pool, bar area, disc jockey booth and mens and womens shower facilities.
The Community Appearance Board on Thursday reviewed the building permit application for the fence and surrounding structures that would be constructed at Masters.
The construction of the pool and sand volleyball facilities are believed to be the first in Myrtle Beach at a gentlemens club, according to Galardi South Chief Operations Officer Mike Kap.
Its nothing new, but its new to Myrtle Beach, he said.
Mayor John Rhodes said he also was not aware of any gentlemens clubs that offered pool or sand volleyball in the area.
As long as its within the restrictions and zoning, theres no problem, he said. And if Im not mistaken theyre building a fence around [the outdoor activities], so it would not be exposed to the public.
Kap said if all goes well with the permitting process the company hopes to break ground on the outdoor facilities in January and open in April or May. He said outdoor activities will be available on Saturdays and Sundays and would not feature any adult entertainment. A cover carge could be imposed depending on the event.
There will be no dancing, no nudity, Kap said.
Rhodes said there are only three gentlemens clubs within city limits, with the other clubs sitting in the county.
The clubs that are in the county are in a bad location. I dont think it needs to be in an area where tourists are coming into the city, he said. The clubs that weve allowed to come into Myrtle Beach are off the beaten path.
Kap said the company, which also owns clubs in Georgia and Florida, is trying to find ways to increase revenue that he said has been lost because of the decline in attendance during the citys bike weeks.
In 2008, Myrtle Beach officials enacted a helmet law, noise ordinances and other restrictions within the city limits in an effort to curb the rallies. The laws angered many motorcyclists, vendors and community members. In 2010, the S.C. Supreme Court overturned the motorcycle helmet law.
Bike week was our biggest week all year, Kap said. So weve been looking for ways to increase our revenue. We have a lot of property back there and we hadnt been able to come up with a good way to use it.
Plus, the economy also has taken a toll on the Myrtle Beach club.
The economy hits smaller towns harder that it hits bigger cities where you have 6 million people like in Atlanta, he said.
Kap said he hopes having the outdoor entertainment available six to seven months out of the year will help the business.
Well have the bar and the DJ, the girls playing volleyball and the customers playing volleyball, he said.
The new outdoor facilities would be built on half an acre of the property, which is a little more than 9 acres.
Rhodes said he thought the amount of land owned by Masters benefits the club.
They have an opportunity to do things that other gentlemens clubs arent able to do, he said.
Contact MAYA T. PRABHU at 444-1722.