Myrtle Beach resort undergoes first major renovation in three decades

dbryant@thesunnews.comJune 29, 2012 

There’s not much at Springmaid Beach Resort that’s the same as it was last year.

The resort, on the oceanfront at the south end of Myrtle Beach, spent $7 million overhauling its guest rooms and amenities – nearly every part of the property – in time for this season.

“Springmaid really hasn’t seen a major renovation since the 1970s, so it was way overdue,” said Donald Hovis, Springmaid’s marketing manager.

Springmaid spruced up all aspects of the property, including guest rooms, outside signage, pool areas, landscaping, fitness center, conference center and restaurants. The resort added a tackle shop to pick up supplies for fishing on the Springmaid pier and renovated the general store and Harbor Oaks miniature golf course.

Guest rooms got new mattresses, flat panel TVs, window treatments, energy-efficient lighting, granite countertops and more. The conference center also got a new look, with new carpeting, updated bathrooms with granite countertops, new furniture and decor.

“Guests will see improvements in all areas of the property,” Don Singletary, the resort’s general manager, said in a news release.

The overhaul came, in part, after Charlestown Hotels took over management of the property in early 2011. After a few months, the management firm realized the property needed an upgrade to be more in line with the demands of today’s travelers, including leisure visitors and group business, and compete with fresher properties along the Grand Strand, said Michael Tall, president and chief operating officer of Charlestown Hotels.

“It became evident to us that Springmaid needed to do some catching up,” he said.

It had been 34 years since Springmaid had a major overhaul. The resort, owned by Leroy Springs & Co., was built in 1949 as an economic vacation getaway for Springs’ mill workers and it opened up to others in 1978, when the last major renovation occurred.

“They needed to get Springmaid back up on the map,” Hovis said.

There’s more to come. A few of the renovations will be wrapped up in the fall, once the peak tourist season is over. Crews will put the finishing touches on the guest bathrooms and do more landscaping, Tall said.

More additions are in the works for 2013, including a gazebo for weddings and a water feature for kids, Tall said.

“We are not taking our foot off the gas,” he said.

Contact DAWN BRYANT at 626-0296.

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