New theater in Myrtle Beach area will be home to tribute artists, broadway shows

A theater opening in the former Legends in Concert building will bring celebrity impersonators back to Surfside Beach in addition to Broadway shows, a representative of the company said.

Celebration Music Theatre will open Feb. 14 at 301 South Kings Highway, Managing Artistic Director Greg London said. The show will be produced by Stars in Concert, which has done similar shows in Europe, London said.

The company is entirely separate from Legends in Concert, which is produced by On Stage Entertainment Inc., he said. Legends in Concert announced in September that it would move to Broadway at the Beach and held its last performance in the Surfside Beach venue on Oct. 6. That show will open March 11 in the former Club Kryptonite building.

Celebration Music Theatre plans to have offerings beyond the tribute artist show, London said.

"We are more a hybrid theater organization and, while our house show will be a tribute artist show, we will also produce plays and musicals here," he said. "Our plays and musicals and children's shows are specifically catering to locals."

The theater will produce six Broadway shows during the year and will offer a daily children's show during the summer, London said.

The theater will hire about 45 people to work in positions such as box office attendants, ushers and stage crew. Those interested in applying can call the theater's office at 839-6750.