Legends in Concert, the tribute artist show, will move from its longtime Surfside Beach location to Broadway at the Beach, a company official said Thursday.
Legends will begin renovating the former Club Kryptonite building later this year with plans to open March 11, said Brian Brigner, chief operating officer for On Stage Entertainment, which produces the show. That property, next to Planet Hollywood, has been vacant since Kryptonite moved out in October 2009.
The new location will likely bring in more business, Brigner said.
"For the last 15 years down here, we're down in Surfside Beach. We're kind of on an island down here," he said. "And to be a part of an entertainment complex with some clientele and the powerful marketing that Broadway at the Beach has, I have very high expectations that our business will increase at this location."
The new theater will be a Las Vegas-style showroom with 600 seats, and the show will be performed daily. The company signed a multidecade agreement with Burroughs & Chapin Co. Inc., Broadway's owner.
The Surfside Beach location - where the show has been since it began in 1995 - will have its last show Wednesday, ending its season a couple of months early, Brigner said.
The venue had a consistent draw that helped surrounding businesses in Surfside Beach, and it is disappointing to see Legends go, Mayor Allen Deaton said.
"It's been an important entertainment venue in our community, and it will certainly be missed," he said.
The closing will hurt business at Charleston Cafe, just off South Kings Highway around the corner from Legends, owner Brayer Surratt said.
The restaurant had previously partnered with the venue to offer dinner-and-a-show packages, Surratt said. The staff at Legends would also recommend the restaurant informally to theatergoers, she said.
"I hope that through the other locals and vacationers that come here, that we do OK," Surratt said.
The theater began looking for a new location about six months ago and had contacted B&C about the former Kryptonite property, Brigner said. Legends signed its lease on the property Thursday and announced the move to its staff, he said. It will be tough to say goodbye to the only location the show has known, he said.
"It was a little emotional," Brigner said, referring to the staff meeting. "I've been with the company since late 2000 and was in this building for many years before I became COO. And what I said to the staff is, 'I love this place, but it's not about the four walls. It's about the people and the show.'"
Contact JAKE SPRING at 626-0310.