Hard Rock Park's old owners still have at
least some rights to the park's overall theme,
a federal bankruptcy judge in Delaware ruled
Monday, but whether they will get the royalties they are asking for from the new owners
is still uncertain.
FPI MB Entertainment, the park's new
owner, said the ruling should not impact its
planned Memorial Day opening. It also said
Judge Kevin J. Carey left open the possibility
of re-examining the ownership of the park's
intellectual property at a later date.
``If anything, this provides us more of an
opportunity to totally rebrand many areas in
the park we felt needed to be more family
friendly and represent everything we had to
offer,'' Steve Baker, the president of Baker
Leisure Group, which is managing the park,
said in a statement.
Steven Goodwin, the former CEO of the
park, which closed to bankrupcty in Septem
ber, asked for an annual $500,000 licensing
fee and 1.5 percent of gross revenues over
$50 million from FPI MBE, saying a corpor
ation he heads still held rights over the park's
intellectual property.
FPI MBE asked the court to affirm all the
park's intellectual property had been transferred to them when the
company purchased the park
for $25 million in February and
also asked for protection from
future litigation regarding the
park's intellectual property
rights.
It also asked for the court to
affirm that Goodwin waived his
rights by not objecting to the
sale of the park in a timely
fashion. Carey denied all the
requests.
Carey read his opinion during
an afternoon conference call,
but the written order did not
include his legal reasoning. The
court declined to release the
recording of the call late
Monday.
In court filings, FPI MBE said
the royalty request jeopardized
not only the planned opening of
the park by Memorial Day, but
the attraction's entire exist
ence.
Skip Scott, an attorney for
FPI MBE, said Goodwin would
probably not get paid as a result
of the ruling. He said FPI MBE
would change the names of
some of the park's attractions to
avoid infringing on any alleged
intellectual property rights _
changes that had been planned
anyway.
At best, FPI MBE maintained
that Goodwin may have rights
to the names of some of the
rides. In the purchase agree
ment, attorneys for Goodwin
said the intellectual property
license for some rides was
explicitly excluded from being
sold to FPI MBE.
``Many of the names for the
rides and attractions and
restaurants would have
changed over time in any event,
now it's a little bit more of a
hurry-up fashion,'' Scott said.
``The park did not get rave
reviews for its creative content
previously, and there is a
concerted effort to change that
in any event.''
Joseph Gitto, an attorney for
Goodwin, said he was pleased
with the ruling. It would be up
to the parties to work on an
agreement regarding the park's
intellectual property.
``Steven put a lot of work into
this park as well,'' Gitto said.
``No one's looking to keep this
park closed. It's just a matter of
working together among the
parties to get it opened.''
In court filings, Goodwin
maintained that he transferred
the park's intellectual property
rights from HRP Myrtle Beach
Operations, one of the corpor
ations that filed for bankruptcy,
to HRP Creative Services Co., a
corporation that did not file for
bankruptcy. Goodwin signed an
agreement on behalf of both
entities in 2006.
FPI MBE countered that
since Goodwin signed the agree
ment for both entities, it should
be considered ``self-dealing''
and invalid. It also said that
Goodwin did not seek the
approval of the park's board of
directors before signing the
agreement.
Two of the park's original
founders, Jon Binkowski and
Felix Mussenden, are also partners in HRP Creative Services.
The previous owners leased
the Hard Rock Park name from
Hard Rock International last
year for $2.5 million and are not
claiming any rights to the actual
name. The new owners are still
discussing with Hard Rock
International over whether the
name can be kept for this year.
The park opened in April to
much fanfare, but closed after a
lackluster first season, failing to
attract the 30,000 guests per
day the old owners originally
said would visit the park. The
old owners said they employed
2,000 people at its height, and
the new owners say they are
hiring up to 1,000 people.
Contact MIKE CHERNEY at
444-1765.
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