The next generation Rifle shaft is now available exclusively through True Temper’s Performance Fitting Center dealers. Rifle’s patented design efficiently transfers energy through the shaft providing a solid feel at impact with proven performance results on tours worldwide. Rifle shafts feature a stepless frequency matched design that ensures consistent flex progression throughout the set. The new Rifle blanks offer improved weight and balance consistency for improved trajectory and improved feel, providing a blend of quality tip responsiveness and tip stability for enhanced control.

Bushnell Outdoor Products has introduced the NEO+ Golf GPS Watch, a convenient GPS rangefinder with instant measurements for golfers in a simple, lightweight form. It’s the successor of the NEO GPS. The watch is simple to operate and comfortable to wear, giving golfer's accurate front/back/center and shot distance measurements on 25,000 preloaded courses with no membership fees, which the company says is more than has have ever been made available via GPS.

Infiniti Golf’s Tour Strategy (TS) 12 irons combine the forgiveness of cavity back irons and the precision of a blade into one set of clubs. To increase advancement and position, developers created the long irons (3-7) in a forgiving cavity back. It was done by placing a greater mass behind the hitting area to ensure clean, solid contact even on off-center hits. The traditional lines and face shape of each iron will appease even conservative eyes.

Nike Golf is introducing its Tour Performance apparel line for men and women featuring a balance of basic styles and seasonally driven innovations. Focusing on moisture management, cooling, and stretch technologies, the line provides exceptional Lightweight Performance for golf athletes and delivers every advantage in every condition through expanded style choices to match outfits to occasions. It features Nike energy colors and core Tour block fit, and branding includes a small Swoosh on the left sleeve as well as on the back.

The Spring 2012 Tommy Hilfiger Golf collection is inspired by a preppy and energetic spirit that is at the core of the Tommy Hilfiger brand DNA. Adding a twist to signature classic American sensibility, the collection’s technical performance fabrics focus on style and fit. The men’s and women’s golf lines are available in the U.S., Canada and Europe at private and public golf clubs, golf specialty stores, sport specialty stores, resort accounts, and corporate accounts, as well as at tommy.com.

Renowned golf instructor Butch Harmon, whose clients on the PGA Tour and European Tour include Phil Mickelson and Dustin Johnson, has released his comprehensive golf instructional two-DVD set titled “Butch Harmon About Golf” presented by Titleist. The DVD set is sponsored by Titleist, Winn Grips, Rolex, Golf Digest and JMA and is available for $79.95 online at butchharmondvd.com.

aboutGolf, a leader in indoor golf simulator and golf performance technology, continues to offer advanced game improvement technology with the introduction of Ball Smarts, an interactive ball comparison application. Ball Smarts is comprehensive and user-friendly application that uses a combination of ball data gathered through the aboutGolf 3Trak technology and preferences indicated by the golfer to identify the most compatible balls for a particular player's game.

Innovex Golf is offering two golf balls for 2012. The V-Motion is a three-piece premium golf ball designed for golfers who want Tour Level performance and playability. It has a cast urethane cover for high spin along with a compensating speed core for distance, and is built to compete with the best golf balls on the market. The V-Motion received a 2011 Golf Digest Hot List Award including 4 stars in the Performance and Innovation categories. The target audience of the V-motion is lower handicap golfers looking to improve their game and to reduce their costs as well as mid handicap golfers who want a better ball at a mid-price point. Retail price for the V-Motion is $32.95 per dozen.

Miura Golf has released its new SIT-460 driver, the Japanese custom-fit club company’s biggest driver yet. The SIT-460 (SIT stands for Strong & Ideal Trajectory) has an all-titanium head with a volume of 460 cubic centimeters, the maximum size allowed by the Rules of Golf. Patient and careful shaping has yielded a head that offers the golfer a much more compact look at address.

Sabona, a maker of copper and magnetic bracelets since its inception in 1959, has expanded its line into other jewelry by introducing its first Sabona Leather Magnetic Necklace. Showcasing a braided leather cord, the necklace holds four 1200 gauss magnets in polished stainless steel accents. The necklaces come in either brown or black leather and their easy-to-use adjustable sliders make the necklace’s one size fits most. The necklace has a suggested retail price of $39.99 and will be available in Spring 2012.